The Washington Post

Nationals offering Yankees ticket package

At least one D.C. sports executive has it exactly right when talking about marketing the visiting team. I know they’re just words, but Ted Leonsis always uses the right ones. His latest, in an e-mail to Michael Lee:

Leonsis, who also owns the Washington Mystics of the WNBA, said he would never use opposing teams in marketing campaigns to attract fans. “We are building a team and will advertise our brands,” he wrote. “Simply put, I want Wizards, Capitals and Mystics fans in Verizon Center. We want to develop teams that our community falls in love with and supports.”

And when the Wizards once sent out an e-mail blast touting the first chance to see LeBron in a Heat uniform, Leonsis immediately took responsibility and pledged to eliminate such moments.

This is not how we market and I must take accountability here and say we are wrong. I will find out how our systems failed us and am hopeful that this would never happen again....We have enough stars and offer enough value to our fans to never have to mention another team and or player to get fans to come into our arena.

Anyhow, turns out the Nats are offering a “Yankees Pack,” featuring tickets to the “First Yankees game at Nationals Park.” Meh.

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.


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