Roger Mason is endorsing a sneaker from Kmart called Protege. While they aren’t in danger of creating the mass hysteria that Jordans do, Mason explains in the promo video below why he supports the bargain-priced basketball shoe (besides being paid to support the bargain-priced basketball shoe).

“It humbles me to be able to see a kid’s smile on their face when they know they’ve got some fresh sneakers coming their way. Having a shoe that’s actually affordable but that’s also a stylish, comfortable shoe is important.”