Mayor Vincent C. Gray said he is refocusing an ambitious initiative to match 10,000 unemployed residents to private-sector jobs in a year, to finding those jobless citizens.

In September, Gray launched One City, One Hire — a jobs program modeled after a similar effort in Atlanta — with a call to private businesses to participate. The number of businesses participating has jumped to almost 300 from 15 at the program’s beginning.

About 1,000 residents have been matched with jobs in that time, but city officials say they now need to register more unemployed residents into the program so they can take advantage of opportunities.

Gray said his administration, led by the Department of Employment Services, will “focus much more intensely on finding job-seekers.”

City officials are calling the shift in focus the second phase of the program. “We know we have thousand of people who are not in our system,” said Lisa Mallory, director of DOES.

Gray and Mallory kicked off the effort with a news conference Monday at the Martin Luther King Jr. Memorial Library, one of 25 libraries and sites of community organizations where residents can sign up using a one-page form or by logging on at

DOES will also use text messaging, Twitter and Facebook to reach out to unemployed residents, city officials said.

Mallory is featured in a new public service announcement in English and Spanish. “Your next job could be just a click away,” she says in the advertisement.

The first registration event is from 11a.m. to 2 p.m. Wednesday at Deanwood Recreation Center in Ward 7. More registration dates are confirmed through Feb. 1.