Jerry Jones is filled with love for his Cowboys after their season-opening victory. (Jeff Zelevansky / Getty Images)

The trash-talkin’, hip-hoppin’ owner put to rest any inkling of a notion that he might sell the NFL’s most valuable franchise, which is worth over $2 billion according to the latest Forbes rankings, after the Cowboys beat the New York Giants in the NFL season opener.

“I have always thought that it was tribute to the Cowboys and our fans and the visibility,” Jones said (via Morning “I know [being a valuable franchise] doesn’t make one more first down for you. It is really I think a plus for the franchise to be thought of that highly. We all know that no one ever knows until you see something sold with the market and I’m fortunate to say that won’t ever be the case with me or the family, so we’ll never know what it’s worth.”

The Cowboys’ value is listed as $2.1 billion, 14 percent higher than the previous rating from Forbes. (The New England Patriots are second at $1.635 billion and the Washington Redskins third at $1.6 billion.)

No wonder Jones has a guy to clean his glasses (watch endlessly here) — and no wonder that guy is his son-in-law, Shy Anderson.

How about that! Jerry Jones has his own personal eyeglass wiper. Wish I could...

— Joe Namath (@RealJoeNamath) September 6, 2012

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