The Washington Post

New NFL uniforms: Will Seattle Seahawks’ look catch on?

View Photo Gallery: Only the Seattle Seahawks got Nike’s neon treatment in new NFL uniforms produced bythe company.

.The NFL revealed its new Nike-produced uniforms in a Brooklyn fashion show Tuesday and the changes were mostly microscopic

The new duds are mostly a dud, with changes in material and tailoring trumping visual change...except for the Seattle Seahawks.

As with the Oregon Ducks, the Seahawks got the Nike neon treatment on blue uniforms. The helmet was changed, too, with a wraparound logo and a stripe of feathers running down the middle in what passes for the “aggressive” changes Nike had promised. Whether the trend will spread from Seattle to the rest of the league, as it did with Oregon and college football, remains to be seen.

The Seahawks’ new look hasn’t caused much of a ripple so far. Yahoo’s Todd Pheifer fears that neon will become passe, which offers — surprise — the opportunity to sell more jerseys, which is the whole point.

Speaking of sales, note that the “T” word — throwback — was not mentioned Tuesday. Nike and NFL kept a few things under wraps. “Some of it is yet to come,” Todd Van Horne, Nike’s creative director, told CBS “The NFL has very strong rules about what happens on the third jersey and alternate colors. So alot of that is individual and team choice about what's going to happen.”

Which means nothing drastic. Shawne Merriman’s vision of a jersey that helps referees out will just have to wait.

I heard the new #Nike jerseys turn a different color when you get held #Wishfulthinking

— Shawne Merriman (@shawnemerriman) April 3, 2012

Follow us: @CindyBoren | @MattBrooksWP

More from Washington Post Sports

The NFL’s new uniforms: Try to spot the differences

Nike talks about “aggressive” changes

The Carolina Panthers’ redesigned logo

D.C. Sports Bog: The Redskins’ new textiles

After spending most of her career in traditional print sports journalism, Cindy began blogging and tweeting, first as NFL/Redskins editor, and, since August 2010, at The Early Lead. She also is the social media editor for Sports.


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