Ropes. Lassos. Six Shooters. All trademarks of the romanticized American Cowboy.

Well, the Texas Tech football team is ready to kick the stereotypes and give the rest of the Big 12 a cold, hard dose of Wild West reality in their new 2011 fire up video from Studio 84.

“Here at the Jones, it’s bushwhacking time.”

TTU Football: Fire Up 2011 V2 from Studio 84 Productions on Vimeo

(No word on whether any Longhorns, Sooners or migrating Aggies were harmed in the making of the video.)