Republican presidential candidate Newt Gingrich on Sunday unveiled his first television advertisement of the campaign, an uplifting and patriotic 60-second spot that will air this week across Iowa.
With his campaign surging nationally and in Iowa, home to the Jan. 3 caucuses that kick off the nominating contest, Gingrich is using the ad to try to consolidate conservatives behind his candidacy. Gingrich’s campaign is spending $250,000 to air the ad in all Iowa markets, on cable and broadcast networks, according to campaign spokesman R.C. Hammond. The campaign had been strapped for cash through the summer, but the relatively big ad buy is an indication that donations have picked up considerably in recent weeks.
Gingrich’s ad feels eerily similar to “Morning in America,” the iconic ad President Ronald Reagan aired in his 1984 reelection campaign. Set to an almost identical soft soundtrack, it blends footage of a suburban porch and humming factory, a mountain sunrise and main-street flower shop, as well as a couple of quintessential Iowa scenes: the State House in Des Moines and fields of grain.
It includes Gingrich, sitting in what looks like a library, talking about how he wants to “rebuild the America we love.”
“Some people say the America we know and love is a thing of the past,” Gingrich says. “I don’t believe that — because working together, I know we can rebuild America.”
“We can revive our economy and create jobs, shrink government and the regulations that strangle our businesses, throw out the tax code and replace it with one that is simpler and fair,” he continues. “We can regain the world’s respect by standing strong again, being true to our faith and respecting one another. We can return power to the states so we’ll all have more freedom, opportunity and control of our lives. Yes, working together, we can and will rebuild the America we love.”
Hammond said the ad was produced by Lionel and Kathy Sosa, Texas-based media consultants who are veterans of Republican presidential campaigns and advised President George W. Bush on Hispanic outreach.