Roland Martin, the soccer thing isn’t working.

The CNN analyst was apparently watching the Super Bowl last night, when that ad of David Beckham modeling underwear came over the airwaves. To a sea of tweets, Martin added a dash of homophobia plus an incitement to violence:

If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him! #superbowl

As Tom Brady and Eli Manning went up and down the field, Martin took some incoming shots of his own — pointing out that he’d advocated gay-bashing. To which Martin replied, in so many words: Soccer! See, his riff about Beckham was just cracking on what he felt was a sport for pansies:

@DrMChatelain @notjustsexuality well that shows how ignorant you are. I rip on soccer all of the time. Learn to pay attention!

Stupid defenses like that one have helped this snafu to last into the NFL’s offseason. GLAAD is now calling on the public to tell CNN to fire Martin.

The trick for Martin at this juncture: Convince CNN that his hatred for soccer; his advocacy of violence against people who like the Beckham ad; his clear homophobia — they’re all “viewpoints.”

The “viewpoint” defense, after all, is precisely the language that CNN invoked last month, when another of its people, Dana Loesch, did something that irritated people. She lead cheers for the U.S. Marines who’d apparently urinated on the corpses of fallen Taliban fighters, saying that she’d “drop trou” herself to participate in such a rite.

CNN was fine with it all.

CNN contributors are commentators who express a wide range of viewpoints — on and off of CNN — that often provoke strong agreement or disagreement. Their viewpoints are their own.

Perhaps CNN could just dust off that statement for Martin (he’s an analyst, not commentator, but whatever). Oh, with one edit: Martin’s viewpoints on soccer’s wussiness aren’t his own. They’re shared by millions of high school football players across the country.