In case you missed it---Bill O’Reilly wanted to make news last night with his interview of Mitt Romney. Really wanted to. He asked Romney if President Obama was a socialist. Romney wouldn’t bite. So he framed an argument and put the question to him again: Is he a socialist? Again, no bite. Another bite at the apple would have exposed O’Reilly as more of a crusader than he’d like, and he steered the discussion toward other topics. The most he got out of Romney was that Obama was “over his head” and was a big-spending liberal.


l What would GigaOm’s Mathew Ingram do if he were CEO of the New York Times Co.? Find out right here. Ingram would scale back the Times’ pay wall, which he criticizes as backward-looking and not sufficiently productive from a revenue standpoint. Also, he insists that the entire organization should Stelterize itself.

l On a similar topic, Jeff Jarvis proposes reversing the pay wall: The more you use the brand, the less you pay. Here’s how he puts it:

» You see ads, you get credit.

» You click: more credit.

» You come back often and read many pages: credit.

» You promote The Times on Twitter, Facebook, Google+, or your blog: credit. The more folks share what you’ve shared, the more credit you get.

» You buy merchandise via Times e-commerce: credit.

» You buy tickets to a Times event: credit.

» You hand over data that makes you more valuable to The Times and its advertisers (e.g., revealing where you’re going on your next trip): credit.

Thought-provoking stuff here: Frequent users don’t end up paying anything for the Times; episodic users do.

And it’s a fantasy, as Jarvis himself concedes: “Abundance remains the enemy of payment. There’s always someplace else to get the news.”

l Report finds that a startling number of journalists were killed in 2011 while on “dangerous assignments.” According to the Committee to Protect Journalists: “Photographers and camera operators constituted about 40 per cent of the overall death toll, about double the proportion CPJ has documented since it began keeping detailed fatality records in 1992.”

l Sarah Palin tells Fox that it’s not too late for “folks” to jump in on the 2012 race.

l  MTV bags “Choose or Lose” slogan for campaign coverage. That’s fine and good, I suppose. But as with all such things, you have to ask what’s replacing it. Here we go:

The youth cable channel’s coverage will be labeled “Power of 12,” a nod to both the election year and the notion that 18- to 29-year-olds have a lot of political power if they choose to wield it.

Okay, that’s a switch from something clear and powerful to something vague and limp. Give me 10 minutes in a closed-door session with four or five pun-oriented journos, and we could beat that for a minimal charge.

l A big day for Piers Morgan in the Leveson inquiry. He's front and center.

l Keith Olbermann calls Ted Nugent the “worst person in the world,” not to mention one other choice name as well.

l How is media partying for the holidays? Somewhat lavish, if you should ask.