*How does the St. Louis Post-Dispatch tell the world that it has laid off 23 workers across editorial, advertising and production departments? With a tiny, three-paragraph story on Friday, highlighted by Romenesko.com. Here’s the second of those three:

The cuts continue the trend of downsizing at the newspaper, the largest in the Lee Enterprises chain, as the industry struggles to contend with declining print advertising revenue.

Also on the downsizing front, Spin is losing 11 staffers, a third of its total, a development that also occurred on Friday, according to the New York Times:

On Friday, in its second round of major staff changes in a year, Spin dismissed 11 employees, including Steve Kandell, the editor in chief of the print magazine, and Catherine Davis, its managing editor. Twenty-five staff members remain, led by two editors with deep experience at Spin: Charles Aaron, its editorial director, and Caryn Ganz, the online editor in chief.

*Esquire takes on Singapore, via WWD:

Esquire Singapore has just released three YouTube videos to introduce audiences to the 25th global edition of the men’s magazine, which will debut in the city-state on August 31st. The videos feature a masked model dressed as Esky — complete with a large, mustachioed head mask, dancing and posing in spots across the city’s business district.

*Wall Street Journal’s Keach Hagey profiles Business Insider boss Henry Blodget, sort of answering the question of whether the rapid-fire site is earning a profit:

The site has yet to turn much of a profit—it made enough in 2010 to buy a MacBook Pro laptop computer, Mr. Blodget joked, and is currently spending more than it is taking in. Revenue this year is expected to be about $12 million, according to a person with knowledge of its finances. The company doesn’t disclose its revenue figures—although Mr. Blodget has said it generated $4.8 million in revenue in 2010. The company hasn’t yet decided whether it will aim to raise another round of financing.

“It will be a question of how aggressive we want to be in terms of growth,” Mr. Blodget said. “I think there’s a huge opportunity, but you are always weighing whether it is time to turn permanently profitable and drive profits out of the business, or continue to raise capital.”

One important omission from the piece is the look-back at Blodget’s embarrassing investigation of the sources of anti-Semitism.

*Jeff Jarvis breaks down all the angles on the complaints over NBC’s coverage of the Olympics, via careful reading of the #nbcfail hashtag.

* The people formerly known as the audience have a voice and boy are they using it to complain about NBC’s tape delays of races and the opening ceremonies, about its tasteless decision to block the UK tribute to its 7/7 victims, and about its commentators’ idiocies (led by Meredith Vieira’s ignorance of the inventor of the web; they could have used their extra three hours to enlighten her).

*NewsBusters captures CNN playing “Stupid Girls” by Pink as introduction to a bit about Sarah Palin dropping by a Chick-fil-A outlet.