In case you missed it---Gov. Chris Christie, yes, declined to run for president again. In the process, he showed just what a great candidate he’d be for another White House position. That would be press secretary. And: Given Donald Rumsfeld’s clash with Al Jazeera’s Abderrahim Foukara, you have to wonder when the former defense secretary is going to dump his subscription to the network.


●Andy Rooney’s final broadcast killed it for CBS’s “60 Minutes” in the ratings world. The curmudgeon pulled in the largest October audience in four years. Good work, and too bad you can’t retire multiple times to keep mining this effect. Rooney probably doesn’t want to be mentioned in the same breath as Brett Favre.

●Gawker’s Ryan Tate slams all the tech bloggers who botched the launch of the iPhone 5. Oh wait, the iPhone 4S.

A great many Apple fans are hot and bothered that no iPhone 5 emerged today to fill the void in their souls. But you know who should really feel dejected? All the tech bloggers who wasted time typing bold proclamations about new features, designs and phones that never came.

The dramatic comeback of Apple, the company, has been accompanied by a parallel rise in the class of professional Apple pontificators — bloggers, analysts, newspapermen, wire service writers, TV producers, book authors, magazine editors, and even lowly Steve Jobs emailers. Now that Apple is the second biggest publicly traded American company, the Apple ecosystem is churning out more predictions than ever before. Quality control has become, how should we put this, a bit of an issue.

Tate proceeds to abridge a great deal of coverage that simply got it wrong. The remarkable aspect of the off-base headlines and stories is just how confident they were in their now-off-base predictions.

●Here’s a classic journo-ownership spat for you: The Daily, that News Corp. iPad thingy, spits out a big two-part series on Scientology. Then, wouldn’t you know, the Daily Mail comes out with something similar. Wonder how the Daily Mail handled photograph procurement on this one. (Thanks, Romo)

●And now a great journo-flack spat: CBS’s Sharyl Attkisson explains that she was shouted down by a Department of Justice spokesperson AND by a White House spokesperson. The shouting allegedly occurred as Attkisson was pursuing one of this season’s investigative hot-button stories: the federal government’s “Fast and Furious” gun-tracking scheme.

●Running down the media angle on Chris Christie’s latest declaration that he wouldn’t be running for president — Huff Po’s Michael Calderone:

The 2012 election clocked in as the top U.S. media story of the past week largely because of all the Christie speculation, according to a study by Pew’s Project for Excellence in Journalism. Christie, who gave a much-hyped speech at the Reagan Library last week, even “received nearly twice the amount of attention” as (former media flavor of the week) Texas Governor Rick Perry. Christie ranked as the week’s fourth biggest newsmaker, just ahead of Anwar al-Awlaki, the American-born terror suspect killed in a Yemen drone attack.

Political journalists seem to recognize the absurdity of continuing to cover Christie and others, like Donald Trump and Sarah Palin, who continue to get attention for not running; a sentiment that’s clear from the sea of snarky tweets by reporters and commentators Tuesday morning. And yet no one wants to be left out, just in case some news actually happens. So journalists hopped on New Jersey Transit and satellite trucks arrived so the press conference could air live across the cable networks. CNN anchor Wolf Blitzer, after tweeting that CNN would take it live, added that the governor is “always compelling even when not running.”

And the Washington Post’s Dana Milbank:

“No matter how many times I was asked the question, for me the answer was never anything but no,” Christie pointed out, accurately. While he said he weighed “earnestly” the pleas for him to run, “In the end, what I’ve always felt was the right decision remains the right decision today. Now is not my time.”

A reporter asked Christie why he thought “the drum beats have gotten louder.”

“You’d have to ask the people who were beating the drums,” the non-candidate answered.

Good idea.