In case you missed it---Just where does Rush Limbaugh get off denouncing the Occupy Wall Street movement as populated by “bored trust-fund kids”? If that is indeed the case, Limbaugh himself bears a slight bit of responsibility for the situation. That’s because he himself has defended low taxation of estates. In other words, he nurtures trust-fund kids and has no right to cap on them.

Also: A guide to real-time presidential debate tweeting.

Elsewhere:

●Here’s one thing you can count on: Conservatives will continue to protest that the media is coddling the Occupy Wall Street movement. And a new Pew study surely won’t diminish that particular drumbeat. In an analysis of news stories from Oct. 10-16, Pew found the following:

Last week, Occupy Wall Street stories increased to 9% of the overall newshole – it was 7% the previous week and 2% the week before that. Stories about the economy filled 24% of the overall newshole, up from 22% the week before.

So is that way too much for the Occupy protests, as compared to the Tea Party movement’s debut in 2009? Pew again:

While it is complicated to compare different news events several years apart, the Tea Party protests began with little media notice in February 2009. But they filled 7% of the newshole studied the week they went national with widespread protests on April 15 of that year.

●Politico launches a book partnership with Random House. It’s called “Politico Bookshelf” and, according to Politico’s On Media Blog, it

is a unique model for a news publication. Shoppers can browse or search for titles, and then purchase them through a selection of online retailers like Amazon, Barnes & Noble, Politics and Prose and Apple’s iBookstore.

We’ll have to see about this.

Memo reveals that Fox Business is having trouble establishing an identity separate from that of Fox News. These words come from Kevin Magee, executive vice president of the biz channel:

“I understand the temptation to imitate our sibling network in hopes of imitating its success, but we cannot. If we give the audience a choice between FNC and the almost-FNC, they will choose FNC every time. Earnings, taxes, jobs etc give us PLENTY to chew on.”

Fox Business is trying to unseat CNBC but has a long way to go:

According to ratings agency Nielsen, which only began measuring the network’s daily audience in March, Fox Business averages 76,000 viewers from 6:00 a.m. to 4:30 p.m. during the week. From 4:30 p.m. to 8:00 p.m., its audience grows to 85,000 before falling back to 56,000 during the prime-time hours of 8:00 p.m. to 11:00 p.m.

By comparison, CNBC averages 263,000 viewers from 6:00 a.m. to 6:00 p.m. and 206,000 viewers in prime-time during the week.

●Big News Corp. shareholders meeting coming up in Los Angeles on Friday, and the New York Times sets the table by discussing disagreements between Murdochs Rupert and James.

The elder Mr. Murdoch reached his boiling point last winter, said one of the former officials, and delivered a blunt ultimatum to his son.

“You’re coming back to New York, or you’re out.”

The Times reports that James Murdoch still hasn’t relocated to New York. Once he does move into an office in Manhattan, however, he will use the same standing desk that he uses in Britain. “Sitting while working, he believes, is inefficient.”

Here’s what else is inefficient: Running an operation that kicks up hundreds, if not thousands, of potential plaintiffs seeking just recompense for the phone-hacking ways of one of your business units. In fact, that whole mess could well be more inefficient than sitting and working.