Click right here to watch the ads of Super Bowl XLVI, courtesy of Business Insider.

Or do not click, preferably. Sure, Super Bowl ads are generally more clever than non-Super Bowl ads, with the exception of the E*Trade vomit baby (see above, or do not see above). But they’re still ads. And if I am going to watch the Super Bowl, I surely do not want to see them twice — I am sure that, with time, I’ll get plenty of exposure to them. Just the way that I don’t want portions of President Obama’s State of the Union address before he delivers the address. Why, for example, would I want to experience the following thoughts twice?

The defining issue of our time is how to keep that promise alive. No challenge is more urgent. No debate is more important.

Nor do I want anything called “pre-buttal.” There are just some things that you don’t get in front of.