The Washington Post

Twitter jumps the gun on NBC call on Mass. senate race

Here’s an example — another one! — of how bogus information travels on Twitter.

RT @byrontau: It’s Senator Elizabeth Warren, says NBC.

— Zeke Miller (@ZekeJMiller) November 7, 2012

I’m confused. Is the NBC call for Warren a hoax?

— Sam Youngman (@samyoungman) November 7, 2012

NBC now actually calls #MAsen for Warren. Again safe to turn off the TV and return to watching Twitter #truthmachine

— Jonah Seiger (@JonahSeiger) November 7, 2012

NBC indicated that the call hadn’t come from the network: “NBC never called the race. We caught the incorrect tweets and quickly reached out from NBC News and msnbc to have the secondary sources correct their information,” noted NBC News spokeswoman Erika Masonhall.

Not long after the bogus Twitter rumor, authentic NBC News Twitter activity declared:

NBC News declares Elizabeth Warren the the projected winner of the Senate race in Massachusetts. #NBCPolitics

— NBC News (@NBCNews) November 7, 2012

Perhaps, then, Twitter just sensed what NBC was about to do. It’s an amazing, self-regulating platform, after all.

Erik Wemple writes the Erik Wemple blog, where he reports and opines on media organizations of all sorts.

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