Authors know not to turn down publicity for their books. Reviews, blog posts, chats, word of mouth — all of it can help propel your opus up those topseller lists. Never turn down an opportunity.
Unless, perhaps, you’re a CNN personality crusading for tougher gun laws and the fellow offering a review is a frequent on-air opponent. Such was the scenario that unfolded on Twitter today, with that CNN personality being, of course, Piers Morgan and that on-air opponent being John Lott, author of “More Guns, Less Crime.”
My new book, “Shooting Straight: Guns, Gays, God and George Clooney” is published on Oct 15. Here’s the U.S. cover > http://t.co/KkeOvEGY7k
— Piers Morgan (@piersmorgan) September 18, 2013
@piersmorgan Let’s hope @JohnRLottJr reads it
— Karta Kosasih (@ngkos) September 18, 2013
@ngkos @piersmorgan Pls send me a copy, I would be happy to review it.
— John R Lott Jr. (@JohnRLottJr) September 18, 2013
Buy one yourself > http://t.co/reg2aMwXO2 RT @JohnRLottJr @piersmorgan Pls send me a copy, I would be happy to review it.
— Piers Morgan (@piersmorgan) September 18, 2013
@piersmorgan Srsly? I send u review copies of my books.Review copy allows reviews to be written for when book comes out.U don’t want review?
— John R Lott Jr. (@JohnRLottJr) September 18, 2013
Perhaps this is a branding thing for Morgan. Bill O’Reilly has claimed the maverick brand; Rachel Maddow the brainy brand; Sean Hannity the ideological purity brand; Ed Schultz the blowhard brand; and so on. That leaves the nasty brand wide open.
