Given all the mayhem that occurs on Facebook and Twitter, media companies have long felt compelled to formulate rules governing how their employees conduct themselves on social media. A common denominator of such policies is the warning that staffers should understand that they’re in effect representing their employer whenever they post stuff.
That concept is taken to an extreme by Indian media conglomerate Bennett, Coleman and Company Ltd. According to a piece in Quartz, the company, whose holdings include Times of India and Economic Times, is essentially expropriating staffers’ social media accounts. Quartz explains:
BCCL, as the company is known, is telling journalists that they must start a company-authorised account on various social media platforms. They also have the option of converting existing personal social media accounts to company accounts. On these, they are free to discuss news and related material. The company will possess log-in credentials to such accounts and will be free to post any material to the account without journalists’ knowledge. It is now also mandatory to disclose all personal social-media accounts held by the journalist to the company.
Sounds more like a corporate media policy, not so much a social media policy.