A 2009 Pew Research Center study found that just 28 percent of Rush Limbaugh’s listening audience was female. That was the lowest level of any media outlet/cluster examined, as you can see from the chart below:

Lesson: Limbaugh has little to lose when he makes comments like these, which he made on his show today in the midst of the public controversy over Ray Rice’s having knocked his then-fiancee unconscious in an Atlantic City elevator. Speaking of the backlash against Rice and the NFL for not having punished him more thoroughly more quickly, Limbaugh said:

We’re feminizing this game. It’s a man’s game and if we keep feminizing this game we’re gonna ruin it. If we keep chickifying this game we’re gonna ruin it. It’s gonna become something it was never intended to be, and so many men now, executives in the league and sports Drive-Bys are in a race to see who can be the most politically correct feminized guy. It’s comical to watch this.

The target of such drivel was CBS Sports eminence James Brown, who delivered an impassioned appeal for “respectful manhood,” which “starts with how we view women. Our language is important. For instance, when a guy says, ‘you throw the ball like a girl’ or ‘you’re a little sissy,’ it reflects an attitude that devalues women and attitudes will eventually manifest in some fashion. Women have been at the forefront in the domestic violence awareness and prevention arena. And whether Janay Rice considers herself a victim or not, millions of women in this country are.”

Limbaugh panned, “That’s what James Brown in the CBS pregame show told America, that we’ve gotta stop making fun of men who throw like girls or calling them sissies, because that is going to diminish women and lead to more violence and death. Did you know that?”

Nor could Limbaugh understand why many news outlets found it noteworthy that many Ravens fans showed up for the Thursday night game against the Pittsburgh Steelers wearing their Ray Rice jerseys: “The media was aghast and appalled that female Baltimore Ravens fans showed up to tailgate and watch the game wearing, with pride, Ray Rice Baltimore Ravens game jerseys. The media was so stunned, so outraged, that they actually sought to speak to some of these women.” A fair and accurate appraisal right there.