It comes pretty much concurrently with this extensive interview of Obama by BuzzFeed Editor Ben Smith.
That the video/advertisement and the interview appear to be part of the same package raises a question for BuzzFeed: Did the White House demand a video as a precondition of the interview? Perhaps to capture BuzzFeed’s young Web audience for HealthCare.gov?
No. A BuzzFeed spokesperson told the Erik Wemple Blog via e-mail, “We took them the idea of doing both a BuzzFeed News interview and a BuzzFeed Motion Pictures video almost four months ago – we always intended to do both.” That solves it.