Kate Nocera has a great journalism job, as she’s quick to note. She covers Congress for BuzzFeed, where she’s worked since 2013. The gig has allowed her to pump out sweet yarns such as this one, on Rep. Thomas Massie (R-Ky.), under this very BuzzFeedy headline: “This Kentucky Conservative Owns A Tesla, Lives Off The Grid, And Is Democrats’ New Go-To Republican.” She snared National Press Foundation’s 2014 Dirksen Award for Distinguished Coverage of Congress.
There won’t be many more of those: Nocera, who worked at Politico before BuzzFeed, will start her new job at the Washington office of strategic communications shop SKDKnickerbocker on June 8. She’ll be assisting the firm’s “advocacy, nonprofit and corporate clients,” according to a press release.
“I think that the main thing is that I had one of the best jobs in journalism,” she says, referring to both her employer and the Congress beat. “I was doing a lot of interesting things and they let me stretch my wings there and I still wasn’t totally happy kind of at the end of the day. It wasn’t about any organization. It was about journalism and I wasn’t getting the same kind of joy out of it that I used to. It’s such a great profession and so much fun. But the thing that it gives you — the sugar high when you have a great story — I wasn’t getting that anymore.”
Why move to this sliver of Washington? “I knew some people there and had spoken to some people there and talked to a lot of folks in town that I trust,” says the 31-year-old Nocera.
Please compare Politico and BuzzFeed. “I don’t want to do that,” responds Nocera, showing promise for her future in the communications business.