In a meeting Thursday with staffers at his D.C. news bureau, Michael Bloomberg, founder of Bloomberg LP, made some dismissive comments about the afternoon television program “With All Due Respect” (WADR), which is anchored by longtime political reporters Mark Halperin and John Heilemann.

Asked whether the show would last beyond the November elections, Bloomberg quipped that the anchors would probably go off and launch some book project, according to informed sources. Halperin and Heilemann indeed have such a history: They wrote the widely read “Game Change” and “Double Down” books recapping the 2008 and 2012 presidential elections with juicy details on key insiders. According to a Bloomberg source: “Mike wondered aloud if they were going to stay on after the inauguration.” In discussing the show, Bloomberg referred to its trade in “gossip” and suggested it was an entertainment product. Fair enough — cable news programs generally have to veer into a bit of showmanship to compete.

According to sources familiar with his comments, Bloomberg referred to the hosting duo as “Haldeman and Ehrlichman,” two prominent Watergate figures — H.R. “Bob” Haldeman and John Ehrlichman — who were convicted of conspiracy and obstruction of justice. The comparison was made “playfully,” in the word of one source.

A Bloomberg spokeswoman issued this statement: “With All Due Respect is a valuable part of our lineup. We’re very pleased with the show’s performance and the great work that Mark and John are doing throughout this election.”

Those are the things that companies say. Yet Michael Bloomberg has concerns about “With All Due Respect: New York magazine in October reported that the boss felt the program didn’t square with the mission of Bloomberg TV.  The founder lashed back, “I’ve become a devotee of Bloomberg Politics. It’s an important part of our TV line-up and our strategy, giving our customers the news and people they need going into election season. I fully support it.” The show itself launched in 2014 as a half-hour thing, moving to a full-hour setup last year. “WADR” late last year secured a rebroadcast deal with MSNBC, which runs the program at 6 p.m., right after its air time on Bloomberg TV.

Ever the straight-talker, Bloomberg said that the executive team in charge of Bloomberg LP while he served three mayoral terms made some decisions that he wouldn’t have made. Though he provided no comprehensive list of such decisions, it was clear that he was struggling with how his news offerings — including the Halperin-Heilemann collaboration — strengthen the famous Bloomberg terminal. Bloomberg founded the company in 1981 with the help of three others and racked up more than 10,000 installations of the terminal, a comprehensive financial information gizmo, within 10 years. Though Bloomberg withdrew from management of the company during his mayoralty, he re-seized control in 2014, shifting managerial focus to the terminals.

The mogul flirted with a presidential run in the 2016 cycle but backed out after extensive polling and analysis convinced him he couldn’t win.

Updated to include Michael Bloomberg’s response to the New York magazine story.