Nice catch from Buzzfeed’s McKay Coppins:

Mitt Romney’s big speech here Tuesday night is billed and staged to mark his pivot to the general election, intended to set the tone for the Republican’s campaign, and to lay out his overarching message. The title of the speech: “A Better America Begins Tonight.” ... A quick LexisNexis search returned 96 articles written since the first vote was cast in Iowa discussing a “pivot” to the general election on Romney’s part. Will the 97th time be the charm?