The production values are better, but not the message.

The Obama campaign’s new ad attacking Mitt Romney and his tenure at Bain Capital is a near carbon copy of a successful series of ads that the late Sen. Ted Kennedy (D-Mass.) used to fend off a strong challenge from Romney in 1994. Politico collected the old Kennedy ads last year.

Take a look and compare.

Obama ad (2012)

“If he going to run the country the way he ran our business, I wouldn’t want him there. He would be so out of touch with the average person in this country.”

--worker at company acquired by Bain Capital

“It was like a vampire. He came in and sucked the life out of us.”

--another worker

“Bain Capital sought elimination of the pension plan and termination of employee and retiree life insurance and health insurance.”

--union representative

Ted Kennedy ads (1994)

(go to 1:00 mark)

“I would like to say to Mitt Romney, if you think you’d make such a good senator, come out here to Marion, Indiana and see what your company has done to these people.”

--worker at a company acquired by Bain Capital

“They cut the wages...we no longer had insurance... basically cut our throats.”

--more quotes from workers

Maybe angry workers are the same everywhere, but we find it interesting that the workers in the two ads utter phrases with similar messages and themes, even with the passage of nearly two decades. As we have noted before, one cannot fully judge the record of Bain Capital under Romney by looking at just a single investment.

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