The Washington Post

Amazon CEO fans tablet rumor flames in interview

Amazon will stick by the Kindle, even if it launches its own tablet, CEO Jeff Bezos said in an interview. (Associated Press)

Bezos said that even if Amazon does look at making other gadgets, it will keep the Kindle.

“We will always be very mindful that we will want a dedicated reading device,” he told the magazine. “In terms of any other product introductions, I shouldn’t answer.”

Rumors of an Amazon tablet got a bump after Forrester analyst Sarah Rotman Epps named the company as the only one who could potentially disrupt Apple’s reign in the tablet market in March.

Then, on May 3, Taiwanese tech site Digitimes reported that Amazon was already moving ahead on the device and had submitted orders with manufacturers.

If Amazon does try its hand at the tablet game, it will face competition not only from the iPad 2 and other tablets, but from Barnes & Noble’s tablet-lite device, the Nook Color. The revamped reader got an update last month that lets it run Android apps and access e-mail.

Related stories:

Nook Color, now with Froyo, apps, Flash support

Report: Amazon moving ahead on tablet

Would you buy an Amazon tablet?

Hayley Tsukayama covers consumer technology for The Washington Post.

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