The Washington Post

Apple announces white iPhone in stores Thursday

The white iPhone 4 will finally be on sale April 28, 2011. Pictured is Ben Paton from Somerset, the first person to buy the new Apple iPhone 4 in Britain, in this June 24, 2010 file photo. (© Paul Hackett / Reuters/REUTERS)

We really mean it this time.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing in a release.

“We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

Schiller, tweeted in March that the phone would be coming this spring.

Reports from earlier this week had pegged the handset’s launch for today; leaked inventory photos and an unboxing video hit the Web Tuesday.

The phone will be available in Europe, Australia, Asia and the U.S. for the same price as its darker counterpart: $199 for 16GB or $299 for 32GB with a two-year agreement.

A report from Bloomberg earlier this month crediting inside sources said the phone’s 10-month delay was due to manufacturing problems such as peeling paint and sensor issues.

Many have been waiting to buy the iPhone 4 until they could get it in white. The question now is whether they’ll decide it’s worth it to wait for the next version of the iPhone, which is widely expected to be coming this fall.

Will you be in line tomorrow to spend the summer on a white iPhone? Or will you wait until the iPhone 5?

Related stories:

Report: White iPhone coming at the end of April

White iPhone coming this spring, says Apple exec

Apple delays white iPhone 4 again, launches free-case program

Hayley Tsukayama covers consumer technology for The Washington Post.



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