OS X Lion is set to drop sometime in July, but all Apple’s promised is that it’s coming “soon.” (BECK DIEFENBACH/REUTERS)

9 to 5 Mac reported Wednesday morning that the company would launch its next operating system July 14, but The Loop’s well-sourced Jim Dalrymple told his Twitter followers that the launch was probably not set to come today.

Apple put out a call to developers for Lion programs Tuesday, leading some to believe that the release would have to wait for the company to approve the apps, Computerworld reported, also noting that Apple tends to favor Fridays for operating system launches.

Apple’s third-quarter earnings call is next Tuesday, so it would make sense for the company to have a product launch — either of Lion, new Macbook Airs or both — to coincide with that call.

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