Apple is reportedly mulling a subscription TV service. (Mark Lennihan/AP)

Apple, according to a tidbit in a Wall Street Journal article, is “working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service.”Such a move would be an ambitious project for new chief executive Tim Cook to tackle.

Meanwhile, Google made news last week (remember that?) when it announced its plan to acquire Motorola, one of the world’s largest makers of set-top boxes -- and something Google could use to bolster visibility of sales for its Google TV platform. Reports have said that Google TV is launching in the UK within the next six months.

The two services are different — Google is all about making your TV Web friendly, while Apple’s sounds more like taking your iTunes video library to the next level.

But all of this spells bad news for the cable industry, which is seeing more and more people ditch their service in favor of Netflix, Hulu and, well, Apple TV and Google TV.

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