The company is retiring its 1,000 message, $10 per month text-messaging plan. It will still offer customers its $20 per month unlimited plan and the $30 per month unlimited family plan for up to five lines.
You can also opt to pay 20 cents per text message, if you’d rather go without a plan. A picture or video message will cost 30 cents per message.
Company spokesman Mark Siegel said AT&T is making the move because customers have expressed a clear preference for unlimited plans. He said the company is not planning to offer any other plans in the $10 price point, but did say that any subscribers who currently have the plan can keep it.