The new Nook reader costs $139. (BusinessWire)

The company says the reader has up to a two-month battery life.

The reader starts at $139, is WiFi-only and will not have apps like the Nook Color, according to This is my next..., who was live-blogging the bookstore’s event in New York City.

The back of the device is soft to the touch, with a grip that’s touted to be very comfortable to hold for long periods of time. The company says that, at 7.5 ounces, the Simple Touch is 35 percent lighter and 15 percent thinner than the original Nook.

In a release, Barnes & Noble said the reader will begin shipping on or about June 10.

The Nook announcement comes hot on the heels of Kobo’s release of its own touchscreen, e-Ink reader on Tuesday morning for $129.99.

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