Google has launched a real-time analytics tool for the Web, the company announced in a Thursday blog post. The new tool will make it easy for Web site owners to see what content their audience is clicking on and use the data accordingly.
Web site administrators have been clamoring for the company to add in this functionality; Google’s old toolset delivered traffic results with a few hours’ delay. Now, for example, they’ll be able to see how their traffic behaves when they promote content on social networking sites such as Twitter or Facebook immediately, and adjust their Web strategies accordingly.
The company has also launched a new, premium tier of its analytics toolkit for those who want more power and more data. The company did not reveal what the price of the new service is, but said it will be available for users in the U.S., Canada and Britain.