The company announced today that it’s rebuilt its app from the ground up and is rebooting its service to be more about telling stories and making the social aspects of the app much more visible.

For example, several users checking in at the same event or location will be grouped together in a “Story,” as opposed to the streams that app had previously used.

Users will also now be able to access travel-focused guides created by local experts. So, for example, National Geographic has contributed a “Best Photo Ops” guide that users can access using the app in Yosemite National Park. Other local contributors include Disney and the Austin-American Statesman.

The newly designed app will launch later this week for the iPhone and Android phones. More guides are coming in the weeks ahead, as is support for the iPad and for BlackBerrys.

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