Groupon and LiveNation, the parent company of Ticketmaster, have teamed up to offer customers deals on concerts and other live events. The companies have launched a new joint initiative, Groupon Live, that will be a localized platform for LiveNation events.
The partnership, slated to launch this summer, will give customers deals for concerts, sporting events, theater and arts events, a joint release from the companies said.
“GrouponLive represents a new channel to drive value for fans, while helping artists and others to reach ever larger audiences,” said Live Nation Entertainment President and chief executive Michael Rapino in a statement. “By adding this channel to our ticketing platform, we will also provide our venue partners with another option for driving ticket sales across a wide range of events.”
The deal also expands what Groupon offers — the service normally recommends restaurant, event and business deals, but doesn’t often offer coupons for live events.
The daily deals site is also expected to launch its real-time coupon service, Groupon Now, in the coming weeks. The mobile service will let customers look for nearby, ongoing deals by opting to share their location with the site.
Do you like where Groupon is going? What other deals would you like to see it offer?