According to Microsoft Director of Programming Lawrence Hryb, Jack Link’s Beef Jerky is sponsoring the free week of Hulu’s premium service.

All Xbox Live members — paid and unpaid — will be able to access the expanded service until May 6. After that, you’ll need to pony up $7.99 a month for Hulu Plus.

Hulu Plus gives users more access to current and past seasons than the free service, plus access on more devices such as smartphones, tablets and, yes, gaming consoles.