Microsoft has apologized for offending several people after tweeting out an effort to raise money for those affected by the natural disasters in Japan.

How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.Sat Mar 12 15:45:30 via CoTweetBing
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The tweet led to comments on Twitter that Microsoft was trying to use the tragedy to market its own products, under the guise of doing good.

Bing knows no shame: Microsoft tries to uses Japan #earthquake as marketing ploy - http://j.mp/eFnM31 #failMon Mar 14 03:49:18 via bitlyJay Oatway
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Cant believe @bing are using the Japan Earthquake / Tsunami to market themselves. #fail #supportjapan #japantragedyMon Mar 14 13:52:35 via TweetDeckRick Valentine
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The reaction was similar to the backlash designer Kenneth Cole faced after a tweet he posted during the riots in Cairo, which read, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.”

Microsoft’s Bing team swiftly apologized for the tweet and the way it was interpreted. The company announced that it has donated $100,000 to Japan and linked to ways others can help as well:

We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.Sat Mar 12 22:24:27 via CoTweetBing
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Weigh in: Do you think Bing stepped over the line? Or were Microsoft’s good intentions misinterpreted?