Microsoft has apologized for offending several people after tweeting out an effort to raise money for those affected by the natural disasters in Japan.
The tweet led to comments on Twitter that Microsoft was trying to use the tragedy to market its own products, under the guise of doing good.
The reaction was similar to the backlash designer Kenneth Cole faced after a tweet he posted during the riots in Cairo, which read, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.”
Microsoft’s Bing team swiftly apologized for the tweet and the way it was interpreted. The company announced that it has donated $100,000 to Japan and linked to ways others can help as well:
We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.
Weigh in: Do you think Bing stepped over the line? Or were Microsoft’s good intentions misinterpreted?