(By Mark Lennihan/Associated Press)

The report’s source is an unnamed former Apple executive who said the company is planning to take on Netflix and other streaming sites by building Apple TV and iTunes into televisions customers could buy from Apple stores.

The former executive said that the company could launch the new products any time between this fall and next year.

Piper Jaffray analyst Gene Munster has said for some time that Apple should get into the television market, Business Insider reminded readers, and has said that the new line of business would generate $2.6 billion in its first year.

Even so, Apple hasn’t devoted much of its time to developing Apple TV — Apple COO Tim Cook once called it a “hobby” — and has spent an increasing amount of time on its mobile devices, so this would be a departure from the path it’s been headed down in the past few years.

What do you think? Should Apple launch its own line of televisions?

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