A Toyota Scion for sale at a Toyota dealer in Hollywood. (Mark Ralston/AFP/Getty Images)

The carmaker was the first major company to advertise on the alternative app store, launching a custom iPhone theme promoting its Scion model.

After reports of the theme reached Apple, Toyota reached out to Cydia and jailbreak community ModMyi to pull it and the ad campaign. The campaign was running on Cydia through ModMyi.

According to ModMyi’s Kyle Matthews, he received a call from Toyota’s advertising agency, Velti, on Monday evening asking him to take down the campaign so that Toyota could “maintain their good relationship with Apple.”

Cydia has reported that it has about 1.5 million users per day and that about 9 percent of all iOS devices sold have been jailbroken.

Apple released an iAd gallery app on its App Store today, showcasing “iAd campaigns from some of the world's best brands and their advertising agencies.”

Apple announced its iAd platform last spring to compete with Google’s AdMob.

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