The Washington Post

Twitter acquires data analytics firm, BackType

BackType, Twitter’s latest acquisition, has the technology to help track how a tweet moves through the network. (KIMIHIRO HOSHINO/AFP/GETTY IMAGES)

This is the latest in a string of acquisitions from the micro-blogging company, which is moving from being the framework for a larger Twitter ecosystem of apps to consolidating its user experience under the Twitter brand.

With BackType, the company will be able to more accurately measure the social networking capabilities of individual users and track how Tweets travel through the network. That will likely mean more in-house features for Twitter users in the foreseeable future.

The company, already based in San Francisco, will relocate its team to Twitter’s offices, according to a post from BackType.

Related stories:

Twitter acquires TweetDeck

Twitter snatches up AdGrok

Federal Trade Commission is asking questions about Twitter

Hayley Tsukayama covers consumer technology for The Washington Post.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read



Success! Check your inbox for details.

See all newsletters

Your Three. Video curated for you.