The Department of Homeland Security’s “If you see something, say something” public awareness campaign is going bilingual.
Print, radio and television ads for the effort, launched last year to encourage Americans to report suspicious activities or packages to law enforcement personnel, will begin airing in Spanish in some of the nation’s largest Hispanic communities, DHS said Monday.
Ads reminding people “Si ve algo, diga algo” (the Spanish translation for “If you see something, say something”) will be distributed to Spanish-language TV and radio stations in California, Colorado, New York, Arizona, New Mexico, Florida, Texas, the District and Puerto Rico. (See an example of the ad above or here.)
DHS unveiled the Spanish campaign Monday at a meeting with Hispanic law enforcement groups in Washington.
Since the campaign launched last year in New York City, DHS has teamed up with dozens of public transit systems (including Washington’s Metro), professional sports leagues and events (including the National Football League) and companies to encourage people to be vigilant and report suspicious behavior.
In the Washington area, Homeland Security Secretary Janet Napolitano voices a message aired over the Metro public address system that encourages riders to report suspicious activity to a Metro employee or call the Metro Transit Police.
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