Imagine some of the entertainment world’s most memorable photographs, and chances are Annie Leibovitz was behind them: a naked John Lennon intertwined with Yoko on the cover of Rolling Stone, Demi Moore, pregnant and nude, on an issue of Vanity Fair, Bruce Springsteen’s denim-clad backside set against an American flag on his “Born in the U.S.A.” album cover. Leibovitz has all but cornered the market on capturing famous personalities (often in varying states of undress).

A shot of Niagara Falls graces the “Pilgrimage” book cover. (Photo by Annie Leibovitz courtesy of Random House)

Annie Leibovitz captured a close-up of a playing card that displays the proficiency of a sharpshooter in "Annie Oakley's Heart Target." (Annie Leibovitz courtesy of Random House)

Elvis Presley shot his television in the 1970s. Leibovitz photographed the perforated set in a storage room at Graceland in 2011. (Annie Leibovitz courtesy of Random House)

At a news conference this morning, guest curator Andy Grundberg called the show “in a sense, a history project.” And that’s true, but instead of getting a sweeping view of events or chronology, museum-goers get something unexpected — a look at some of memory lane’s quirkier diversions.