I kid, but you can probably understand the sentiment. We’ve all been spoiled by the hugely popular Virgin Mobile FreeFest, which has brought LCD Soundsystem, Pavement, Ludacris, M.I.A. and Franz Ferdinand to the Columbia venue, free of charge, the past two summers.
Unfortunately, the tart frozen yogurt industry doesn’t have a Richard Branson type (yet) to underwrite this endeavor. Tickets for Sunday’s Sweetlife Festival, which consisted of nothing more than a set behind the Sweetgreen fro-yo chain’s Dupont Circle store in past years, will cost you $66 after convenience and processing fees.
That’s just the cost of doing business when you’ve got a bill that rivals FreeFest, including the ever-popular New York garage revivalists in the headlining slot. They’re joined on the bill by mash-up master Girl Talk, gifted Chicago wordsmith Lupe Fiasco, electro clinicians Crystal Castles and the emotive indie rockers Cold War Kids.
Modern Man, U.S. Royalty, Walk the Moon, Theophilus London and Ra Ra Riot round out the bill, but the Strokes are the big draw here, touring in support of their latest album, “Angles.” On Click Track, David Malitz put together a list of the top 10 Strokes songs you should hope to hear at Merriweather on Sunday.
And if it’s not the Strokes, who should you make sure to get down to pit-level for? After all, the show’s general admission tickets give you access to all parts of the Merriweather seating area.
Check out set times for the 2011 Sweetlife Festival.