You wouldn’t be blamed if you missed Will Ferrell blur the line between parody and reality this weekend. It was Saturday night, after all. And it was a local news broadcast in one of America’s least populated states.
Viewers had no idea that the comedian would co-host the local television news on North Dakota’s KXMB TV as his iconic movie character Ron Burgundy, part of a promotion for the upcoming sequel to the cult classic movie “Anchorman: The Legend of Ron Burgundy.”
Ferrell agreed to play it straight, mostly. He joked about the weatherman’s weight loss, creeped on screen as his co-host presented the news, mispronounced S’mores, flirted with his co-host and joked about moustaches. He did say “Stay classy, Bismarck,” just not on-screen. KXMB posted the full 30-minute broadcast, as well as a 3-minute highlight reel. Check it out: