The campaign is dubbed, we’re not kidding, “I [Snowmobile] NY.”
“With our new ad campaign, we want more New Yorkers and tourists to come visit regions like Tug Hill to see what winter adventures await in the Empire State,” Cuomo said in a statement.
Tourism is a big industry in New York, accounting for more than $61 billion in direct spending, and $7.7 billion in state and local taxes in 2013, according to a report issued by Cuomo’s office. And $868 million of that economic activity has come from people who use the state’s 10,000 miles of snowmobiling trails.
Cuomo’s administration has spent $11 million to maintain and develop the snowmobiling trails.