The Washington Post

Cuomo administration spending money on snowmobiling ads

Gov. Andrew Cuomo (D) on a snowmobile (Photo: @NYGovCuomo Twitter account)

The next time you go to New York, Gov. Andrew Cuomo (D) hopes you go on a snowmobile.

Cuomo on Monday visited Tug Hill, a snowmobiling mecca north of Utica and south of Watertown, to kick off an advertising campaign aimed at luring visitors to Upstate ski, snowmobiling and other winter sports locations. The campaign will spend $4.5 million on print, radio, television and digital ads across the United States.

The campaign is dubbed, we’re not kidding, “I [Snowmobile] NY.”

“With our new ad campaign, we want more New Yorkers and tourists to come visit regions like Tug Hill to see what winter adventures await in the Empire State,” Cuomo said in a statement.

Tourism is a big industry in New York, accounting for more than $61 billion in direct spending, and $7.7 billion in state and local taxes in 2013, according to a report issued by Cuomo’s office. And $868 million of that economic activity has come from people who use the state’s 10,000 miles of snowmobiling trails.

Cuomo’s administration has spent $11 million to maintain and develop the snowmobiling trails.

Reid Wilson covers national politics and Congress for The Washington Post. He is the author of Read In, The Post’s morning tip sheet on politics.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read



Success! Check your inbox for details.

See all newsletters

Your Three. Video curated for you.
Next Story
Niraj Chokshi · December 30, 2013

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.