The Washington Post

Marijuana activists are putting up 5 billboard ads near the Superbowl

A fully budded marijuana plant ready for trimming is seen at the Botanacare marijuana store ahead of their grand opening on New Year's day in Northglenn, Colorado December 31, 2013. The world's first state-licensed marijuana retailers, catering to Colorado's newly legal recreational market for pot, are stocking their shelves ahead of their January 1, 2014, grand opening that supporters and detractors alike see as a turning point in America's drug culture. REUTERS/Rick Wilking (UNITED STATES - Tags: DRUGS SOCIETY) Rick Wilking/Reuters

When the Denver Broncos face off against the Seattle Seahawks in the Super Bowl on Sunday, they will be representing the only two states in the nation to have legalized recreational marijuana sales—something activists hope to change soon. And they’re renting out big billboards near the event to promote their cause.

Five billboards around New Jersey’s MetLife Stadium will show ads promoting the drug as safer than either football or alcohol, the Marijuana Policy Project, which was deeply involved in getting pot legalized in Colorado, announced in a release.

“Taking a big hit of marijuana poses less potential harm than taking a big hit from an NFL linebacker or a big shot of tequila,” MPP Director of Communications Mason Tvert said. The group also launched a petition calling for the National Football League to reduce penalties for players caught using the drug.

With little hope for federal action, the fight over legalization is currently exclusively focused on states, which have moved ahead on legalizing marijuana with the cautious and tacit approval of the Justice Department. Sales began in Colorado on Jan. 1 and are expected to begin soon in Washington. Alaskans may have their chance to approve sales in their state with a ballot vote this summer, and MPP hopes a handful of states will join the movement over the next few years.



Here are images of the billboards MPP is putting up:





 

Niraj Chokshi is a general assignment reporter for The Washington Post.

The Freddie Gray case

Please provide a valid email address.

You’re all set!

Campaign 2016 Email Updates

Please provide a valid email address.

You’re all set!

Get Zika news by email

Please provide a valid email address.

You’re all set!
Comments
Show Comments
The New Hampshire primary is Tuesday. Get caught up on the race.
The feminist appeal may not be working for Clinton
In New Hampshire, Sen. Bernie Sanders is beating Clinton among women by eight percentage points, according to a new CNN-WMUR survey. This represents a big shift from the results last week in the Iowa caucuses, where Clinton won women by 11 points.
The Post's Dan Balz says ...
This was supposed to be the strongest Republican presidential field in memory, but cracks are showing. At Saturday night's debate, Marco Rubio withered in the face of unyielding attacks from Chris Christie, drawing attention to the biggest question about his candidacy: Is he ready to be president? How much the debate will affect Rubio's standing Tuesday is anybody's guess. But even if he does well, the question about his readiness to serve as president and to go up against Clinton, if she is the Democratic nominee, will linger.
Listen
Play Video
New Hampshire polling averages
Donald Trump holds a commanding lead in the next state to vote, but Marco Rubio has recently seen a jump in his support, according to polls.
New Hampshire polling averages
A victory in New Hampshire revitalized Hillary Clinton's demoralized campaign in 2008. But this time, she's trailing Bernie Sanders, from neighboring Vermont. She left the state Sunday to go to Flint, Mich., where a cost-saving decision led to poisonous levels of lead in the water of the poor, heavily black, rust-belt city. 
55% 40%
Listen
Play Video
Upcoming debates
Feb. 11: Democratic debate

on PBS, in Wisconsin

Feb 13: GOP debate

on CBS News, in South Carolina

Feb. 25: GOP debate

on CNN, in Houston, Texas

Campaign 2016
State of the race
Most Read
Failed to render /WEB-INF/jsp/features/most/sidebar/feature.jsp. Cause: An exception occurred processing JSP page /WEB-INF/jsp/features/most/sidebar/feature.jsp at line 116 113: ${globemail} 114: 115: 116: <%=list.get(0) %> 117: 118: 119: <%=list.get(1) %> Stacktrace:. See Server Logs for detail.

politics

govbeat

Success! Check your inbox for details.

See all newsletters

Close video player
Now Playing

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.