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Lady Gaga has been enlisted in California’s drought relief efforts

By
July 16, 2014 at 3:18 p.m. EDT
As part of an agreement to film her music video for “G.U.Y.” at Hearst Castle near San Simeon, Calif., Lady Gaga produced a public service announcement on water conservation as the state faces a historic drought. (Video: Assoc. of California Water Agencies via Vimeo)

As part of an agreement to film her music video for “G.U.Y.” at Hearst Castle near San Simeon, Calif., Lady Gaga produced a public service announcement on water conservation as the state faces a historic drought.

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Hearst Castle generally prohibits filming, but the former estate of newspaper magnate William Randolph Hearst made an exception after the singer agreed to film the PSA and make a donation to the California historic landmark. Lady Gaga, her family, and her associates donated $250,000 for maintenance and repairs in February.

The California Water Resources Control Board this week approved measures that allow local authorities to fine residents up to $500 a day for wasting water. Gov. Jerry Brown (D) declared a state of emergency in January. Brown said he hoped water usage would drop by 20 percent, but according to the board, it’s fallen only five percent.

Brown on Wednesday sent out links to the video, along with his best Lady Gaga pun, as did his Office of Business and Economic Development.

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