Expanding Medicaid, therefore, made more additional Arkansans eligible than similar expansion did in other states, said MaryBeth Musumeci, associate director of the Kaiser Commission on Medicaid and the Uninsured. Before the expansion, only Texas had more uninsured residents.
The state used various means to identify all those newly eligible enrollees. Authorities contacted low-income residents already receiving Supplemental Nutrition Assistance Program benefits, who would also qualify for Medicaid under the expansion, and helped them opt in to health coverage. And the state ran television advertising during football games and other high-profile events to encourage enrollees.