“I decided to pull the ad,” said Trevor Jones, secretary of the Department of Public Safety, in a statement. “This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”
A video for the campaign is still available online.
“I think the intent clearly was … when you start to go off the road, you should take your foot off the gas and gently go back on,” state Rep. Mike Verchio (R) told the Argus Leader. “But it wasn’t defended very well that way. When they say ‘Yeah, there’s some double-meaning there,’ I think that was a terrible error in judgement.”