The South Dakota Department of Public Safety has decided to pull a public service campaign about safe driving because of concerns that it is a double entendre.

The campaign, “Don’t Jerk And Drive,” encouraged drivers to not jerk their steering wheel and over-correct while driving on icy roads. On the campaign’s Web site, it had sharable links reading “think before you jerk” and “jerking isn’t a joke,” which some saw as an innuendo for masturbation.  Officials admitted to the Argus Leader the double meaning was intentional.

“I decided to pull the ad,” said Trevor Jones, secretary of the Department of Public Safety, in a statement. “This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”

A video for the campaign is still available online.

“I think the intent clearly was … when you start to go off the road, you should take your foot off the gas and gently go back on,” state Rep. Mike Verchio (R) told the Argus Leader. “But it wasn’t defended very well that way. When they say ‘Yeah, there’s some double-meaning there,’ I think that was a terrible error in judgement.”