The Washington Post

Hokies lag behind Michigan in Sugar Bowl ticket sales

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Since Sunday’s shocking announcement that the Hokies would take on Michigan in the 2012 Sugar Bowl, Virginia Tech has already sold nearly as many tickets as it did to last year’s Orange Bowl, according to the school. But unlike Michigan, the Hokies are still not close to selling out their ticket allotment.

Virginia Tech's assistant athletic director for ticketing services, Sandy Smith, wrote in an email Tuesday that the school had sold more than 5,000 tickets to donors and season ticket holders since finding out it would be headed to New Orleans on late Sunday evening. On Wednesday morning, the school opened up ticket sales to students, and according to Virginia Tech football’s official Twitter account, more than 1,200 tickets were sold in the first hour.

“Sales have been good for such short notice,” Smith wrote.

Virginia Tech has a ticket allotment of 17,500 from the Sugar Bowl, and Smith added that season ticket holders and donors have until noon Friday to buy tickets before the school will open sales to the public.

For last year’s Orange Bowl against Stanford, the school only sold about 6,500 tickets from its 17,500 allotment as fans flooded secondary markets like Stubhub for cheaper tickets. In 2009, when Virginia Tech faced Cincinnati in the Orange Bowl, the school only managed to sell about 3,300 tickets for the same reason.

That, though, likely won’t be the case for this year’s Sugar Bowl as demand seems to be much higher. According to a report in the Detroit Free Press Wednesday, Michigan has already sold 14,000 of its 17,500 tickets, but the Wolverines began selling tickets to the general public almost immediately.

Smith wrote that Virginia Tech should have a more accurate number on just how many tickets it will sell on Friday as donors and season ticket holders tend to wait until the last moment to purchase bowl tickets.

Ticket prices for the 2012 Sugar Bowl range from $120 to $180, although some Virginia Tech student tickets are just $92.

Mark Giannotto is a Montgomery County native who covers high school sports for The Washington Post. He previously covered Virginia and Virginia Tech football for five years.


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