The Civil War Trust, a non-profit known for its aggressive fundraising to save Civil War battlefields, is taking on it largest campaign ever with a new initiative to raise $40 million to protect an additional 20,000 acres. The program, called “Campaign 150: Our Time, Our Legacy,” is designed to coincide with the war’s sesquicentennial that began this year.

The announcement is scheduled for 10 a.m. this morning in Gettysburg at the historic Lutheran Theological Seminary. Speakers are to include Trust chairman Henry Simpson, well-known historian James McPherson and country music star and newly elected member of the Board of Trustees, Trace Adkins.

In a prepared statement, Simpson said the undertaking was unprecedented.

“Never before have we set our sights so high, either in terms of fundraising or land protection goals,” he said. “Ambitious though this project may be, the Civil War Trust believes our dedicated members and dynamic board will rise to the challenge, cementing a legacy that will be remembered for generations to come.”

In the last decade, the Trust has already protected more than 30,000 acres in 20 states through donations of more than $180 million from public and private sources. At Gettysburg, the site of today’s announcement, the Trust has helped to preserve 812 acres.

For the first time, the omnipresent cell phone can play a role in this campaign. Donations can be made by texting “civil war” to 50555 for a one-time $10 charge, according to the Trust.