Doesn’t ‘ad’ up — Why do political spots violate the advertising rules that Madison Avenue has long used for hawking products? “Political campaign spots are among the least effective advertising on television,” asserts one adman.

Parting words — Secretary of State Hillary Rodham Clinton’s words are under a microscope — again. She says it’s “unlikely” that she’ll stay at State in a second Obama term, which maybe sounds softer than her previous, more definite, “I’m outta here.”

50 shades of Grayson — In good news for the Fourth Estate, it looks like former congressman Alan Grayson (D-Fla.) — a font of bombastic quotes — is pretty much a lock in his bid to come back to Congress.

Heads up — Our favorite headline of the morning? For its wackiness factor, “Court sides with casket-making monks.”