“Twilight” actors Kristen Stewart and Robert Pattinson give vampires a good name. (Andrew Cooper/AP)

Brand X — Remember the “Contract with America”circa 1994? Or the “Pledge to America” back in 2010? Our colleague Ben Pershing ponders whether House Democrats will use a catchy slogan to “brand” the 2012 elections.

Vampires, not so bad — And speaking of branding, we’re not sure how effective it is for the Obama campaign to label Bain Capital, the private equity firm that Mitt Romney led, as a “vampire.” Thanks to the “Twilight books” and their spinoffs, when we think vampires, we’re more likely to think Robert Pattison, not Bela Lugosi.

Busting the filibuster? — A history lesson on the filibuster, courtesy of Ezra Klein: It was created almost by accident, and “between 1840 and 1900, there were 16 filibusters. Between 2009 and 2010, there were more than 130.”

Grover’s turn — Tax maven Grover Norquist has two cameos in the latest “Atlas Shrugged” film installment, our colleagues at the Reliable Source report. Don’t blink!